Privacy Policy

Privacy and cookies policy

Privacy Pledge

Our goal is to help people live healthier, more active lives. Our personal fitness goal setting and monitoring mobile application (the “App”), this website (the “Website”) and our related services and activities enable you to track your progress, set and achieve your goals and take control of your health. We are committed to the principles of respecting your privacy, keeping your data safe and letting you decide how your information is used and shared. This is our Privacy pledge:

  1. We will only collect data that is useful to improving our services and your experience.
  2. We will be transparent about our data practices.
  3. We will always take the security of your data seriously.

To learn more about the data we collect, how that data is used, and the ways it can be shared both by us and by you, please read the Privacy Policy below.

What this privacy and cookie policy covers

This policy explains how the British Heart Foundation (“BHF”) and its National Charity Partnership partners, the British Diabetic Association (“DUK”) and Tesco Stores Limited (“Tesco” and, together with BHF and DUK, “we”, “us” or the “Partners”) collect and use the personal information you provide to us, whether online, via phone, mobile application, email, in letters or in any other correspondence.

In some of the other ways that we interact with you, additional terms and conditions may also apply that set out additional ways in which we will use your personal information. We ensure that we use your information in accordance with all applicable laws concerning data protection of personal information

This policy explains:

  • What information the Partners may collect about you;
  • How we will use that information;
  • Whether we disclose your details to anyone else;
  • Your choices regarding the information you provide to us; and
  • How we use cookies to provide services to you or to improve your use of our website.

This policy applies to the App, the Website, any software relating to the App and/or any of the related services (the “Software”) and any related services and activities. The App, the Website, the Software and the related services and activities are collectively referred to in this policy as the “Services”.

If you have any queries about this privacy and cookies policy please contact the BHF Data Protection Officer at the Legal Department, British Heart Foundation, 180 Great Hampstead Road, London or email BHF:

By using the Services, or providing us with any personal data, you agree to your personal data being used and disclosed in the manner set out in this policy.

Who we are

The National Charity Partnership is a partnership formed between BHF, DUK and Tesco with the aim of helping people eat better, get active and make healthier choices.

BHF is the leading heart charity in the UK with registered charity numbers 225971 in England and Wales and SC039426 in Scotland. It is also registered as a company in England and Wales under registration number 00699547.

DUK is the leading UK diabetes charity with registered charity numbers 215199 in England and Wales and SC039136 in Scotland. It is also registered as a company in England and Wales under registration number 339181.

Tesco is a company registered in England and Wales with company registration number 519500.

Information collection

We may collect personal information about you when you enquire about our activities, register with us for the App or other services, engage with our social media or message boards, register for an event or otherwise provide us with personal information. We may also receive information about you from third parties. This can include information such as your name, postal address, email address, phone number and whether you are a tax payer so that we can claim Gift Aid.

We may also gather information about the use of the Website, such as which pages are most visited and which events or services are of most interest. We will use this information to improve the Website and to ensure we provide the best services for users. Wherever possible, we use aggregated or anonymous information which does not identify individual visitors to the Website. By submitting your details you enable us (and where applicable any suppliers we may use) to raise funds and to provide you with the goods, services, information, activities or online content you select and any other related services the Partners may provide.

We do not usually collect ‘sensitive personal data’ from users unless there is a clear reason for doing so. We may collect health information if you tell us about your experiences relating to heart disease or diabetes, however we will make it clear to you when collecting this information as to what we are collecting and why.

Website users

The Website uses cookies to help it work well and to track information about how people are using it. More information on cookies and how to control the cookies we use can be found in the “Cookies” section below.

  • In addition, if you register on the Website or the App then the following will also apply:
  • The Website and the App collects personal information when you register with us.
  • The Website and the App will collect information such as your name, email address and post code. Once you register with the Website or the App you will not be anonymous to us when you subsequently sign in.
  • As part of the registration process and continued use the Services, you agree that any registration information you give to us will always be accurate, correct and up to date.
  • Through the use of cookies, we will receive information from your computer such as your IP address (the unique number that identifies your computer when you use the internet) and we may record this information to provide you with a good experience when browsing the Website or to improve its functionality.

How we may use your information

We may use your information for a number of purposes including the following:

  • To provide you with the Services you have requested or which we feel may interest you where you have consented to being contacted;
  • To fundraise;
  • To create an account for you if you register with us;
  • To provide you with information about the work or activities of the National Charity Partnership that you have agreed to receive;
  • To invite you to participate in interactive features on the Website or the App when you choose to do so;
  • For administration purposes;
  • For internal record keeping, including the management of any feedback or complaints;
  • To invite you to participate in surveys or research (although this is voluntary);
  • To use IP addresses to identify your approximate location, to block disruptive use, to record website traffic or to personalise the way our information is presented to you;
  • To analyse and improve the Services to make it as user-friendly as possible;
  • Where it is required or authorised by law.

If you enter your contact details into one of our online forms, we may use this information to contact you, even if you don’t click ‘submit’ on the form. We will only do this to see if we can help with any problems you might be experiencing with the form or with the Website.

Marketing Materials

We may contact you for marketing purposes by email or text message if you have agreed to be contacted in this manner for marketing purposes and do not opt out of receiving further marketing information. We may also send you service communications via email or text.

If you have provided us with your postal address or telephone number we may send you direct mail or telephone you about the work of the National Charity Partnership and / or the Partners unless you have told us that you would prefer not to receive such information.

It is your choice as to whether you want to receive information about the National Charity Partnership and the ways you can get involved. If you do not want us to use your personal information in these ways please tick the relevant box situated on the form on which we collect your data. You may opt out of marketing emails at any time by clicking the ‘unsubscribe’ link in our marketing emails, and can opt out of receiving marketing texts by sending us an “opt out” text message. You can also change any of your marketing preferences at any time (including telling us that you don’t want us to contact you for marketing purposes by telephone, or send you direct marketing by post) by contacting BHF’s Customer Support Centre on 0300 330 3322 or We will not use your information for marketing purposes if you have indicated that you do not wish to be contacted for such purposes. However, we will retain your details on a suppression list to help ensure that we do not continue to contact you.

Information sharing and disclosure

The BHF may share your personal information with each of the Partners and / or its or their trading subsidiaries, suppliers or service providers to provide the Services you’ve requested.

We may share your information with our trusted partners that we work with in connection with our charitable purposes (as applicable), and other entities that act as fundraisers for the National Charity Partnership, or provide information and marketing relating to the National Charity Partnership (subject to your communication preferences). We require these third parties to comply strictly with our instructions and data protection laws and we will make sure that appropriate controls are in place.

We may ask for your permission to send your contact details to third parties including carefully selected partner organisations and other charities so that they can send you information about themselves or their events, products or services which may be of interest to you, however no information will be shared in this way without your permission.

We may disclose your personal information to third parties if we are under a duty to disclose your personal data in order to comply with any legal obligation (for example to government bodies and law enforcement agencies), or in order to enforce or apply our rights (including in relation to our website or other applicable terms and conditions) or to protect the Partners, for example in cases of suspected fraud or defamation.

Under 18s

We are committed to protecting the privacy of the young people that engage with the National Charity Partnership.

If you are under 18 and would like to get involved, please ensure that you have consent from a parent or guardian before giving us your personal information. When we collect data about a child or young person aged under 18 we will make it very clear as to the reasons for collecting this data and how it will be used.

The App is not directed at individuals who are under the age of 13 and we do not knowingly collect data via the App from children under 13. If you are aware of a user under the age of 13 using the App, please contact the BHF Data Protection Officer at

Inappropriate Website Content

If you post or send any content that we believe to be inappropriate, offensive or in breach of any laws, such as defamatory content, we may use your personal information to inform relevant third parties such as your internet provider or law enforcement agencies.

Where we may store your information

For financial and technical reasons we may, on occasion need to use the services of a supplier outside the European Economic Area (EEA), however we will ensure that your information is held in compliance with the European data protection regulations. By submitting your personal information you agree to this transfer, storing or processing at a location outside the EEA. We will take all steps reasonably necessary to ensure that your data us kept secure and in accordance with this privacy policy.

Keeping your records

We keep records for as long as required to operate the Services in accordance with legal requirements and tax and accounting rules. Where your information is no longer required, we will ensure it is disposed of in a secure manner.


We use different types of cookies to help the Website work well. A cookie is a small file of letters and numbers that we may put on your computer or mobile device. These cookies allow us to distinguish you from other users of the Website, helping us to provide you with a good experience when you browse the Website, and also allows us to improve it. For example, cookies will tell us whether you have visited the Website before or whether you are a new visitor, or they can be used to measure the effectiveness of our online marketing campaigns.

The main categories of cookies that we use are:

1. Cookies that are necessary to run the Website

The Website use some cookies which are essential to keeping the site working and provide the services you need. These include cookies that enable you to stay logged in for an entire visit to the site

2. Cookies which help us improve the Website

We use cookies to help us see how people are using the Website. These are known as ‘analytics cookies’, ‘tracking cookies’ or ‘web beacons’. We use analytics cookies:

  • to see what Website content is popular and how people are using the site as they allow us to track users movement through the Website. This type of information is amalgamated so that we can build up a picture of how the Website is performing.
  • to make sure we offer you a consistent service. For example, if we are testing new Website content or we want to run a survey, we use cookies to remember what content you have seen or if you have already been asked to join the survey.

In addition, when we email you, we may place a tiny tag (also known as ‘tracking pixel’ or ‘web beacon’) on the email we send out. These do not collect any personal information, but they let us know how many people are opening and reading our emails so that we can choose more popular content.

The information we collect using analytics cookies does not involve collecting the name or address of any user. The analytics cookies that we use only operate through the Website so they and the data they collect are not shared with anyone else.

3. Cookies which help us get value for money from advertising

We occasionally use other types of cookies that can track how our advertisements perform. These cookies will help us identify which advertisements resulted in a “click through” to the Website or someone downloading one of our advice sheets.

A note about Youtube cookies

We have begun to embed our Youtube videos using the ‘Privacy-enhanced’ settings. This uses a cookie if the video is played.

The cookies we specifically use when you visit our Website

By continuing to use the Website you will have been deemed to have agreed to our use of cookies subject to any preferences you may have indicated to us or any overriding browser settings you may have. For further information, please go to You will find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

How you can control the cookies used and placed on your computer

We use analytic cookies from two providers – Google Analytics and Adobe Sitecatalyst. You can control our use of either or both of these by clicking on the following links. Please note that if you prevent the use of cookies using either of these systems, you will no longer be included in any tracking data from those tools across all sites (not just the Website). * Google Analytics * Adobe Sitecatalyst

You can control the use and placing of any cookies on your computer through the settings you select on your internet browser. To do this, identify your internet service provider, click on the relevant link below and follow the instructions.

PC or Mac browsers * Chrome * Firefox * Internet Explorer * Safari OSX

Mobile browsers * Safari iOS * Android * Blackberry * Windows Phone

Your ability to edit and delete your account information and preferences

The accuracy of your information is important to us. You can edit your Website or App account information, including your address and contact details at any time. If you would like to change your preferences or update the details we hold about you other than online, please contact the BHF Customer Support Centre on 0300 330 3322 or or write to Customer Support Centre, British Heart Foundation, Lyndon Place, 2096 Coventry Road, Sheldon, Birmingham, B26 3YU.

Under the Data Protection Act 1998 you have a right to request a copy of the personal information we hold about you and to have any inaccuracies corrected. We require you to prove your identity with two pieces of approved identification. Please address requests to the BHF’s Data Protection Officer, Legal Team, British Heart Foundation, 180 Hampstead Road, London, NW1 7AW and we will respond within 40 days. Please provide as much information as possible about the nature of your contact with us to help us locate your records. We reserve the right to charge a fee of £10 for this process.


This policy only applies to the Website, which is operated by the BHF on behalf of the National Charity Partnership. If a link on this website takes you to the website of a third party you should refer to the privacy policy relating to that website to understand how your personal information is managed by that third party or how they use cookies. We cannot accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

Changes to this privacy policy

We may update the terms of this policy at any time, so please do check it from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address you have provided to us or by placing a prominent notice on the Website. By continuing to use the Website you will be deemed to have accepted such changes.